Nominated WGSN Best Fashion Start Up 2016, Allerton is a Sydney based fashion forward swimwear label with a focus on fit and adjustability. With a sporty yet feminine approach, Designer Pirra Griffiths is passionate about creating impeccably fitting garments that work with the body, creating beautiful lines and celebrating curves.
Launched at Miami Swim Week in 2015, Allerton distributes internationally in major retailers in the UK, USA & NZ. Allerton has featured in Italian Vogue, Russian Elle, Daily Mail UK, GQ Magazine, Daily Telegraph and Cosmopolitan Australia. Seen on Victoria Secret Model Cindy Bruna, Mame Adjei and Bikini A Day creators Tash Oakley and Devin Brugman.
Borrowing its name from her mother’s maiden name, Allerton is a tribute to Pirra’s family as a source inspiration, support and encouragement.
Allerton Swimwear is committed to improving conditions in the garment industry and we feel we have a responsibility to continuously improve our supply chain, promote and support ethical manufacturing and encourage positive body image and empower, not just our customers, but all women.
The Allerton Woman is an aspiration muse; she is Strong, Sexy, Healthy and Independent. We are passionate about promoting these values in every area of design, manufacturer, and partnerships.
Allerton is proudly Australian Owned, Designed and Manufactured