A chance meeting of UK fashion designer, Rhianne de Almeida, and an Australian lawyer, Cheryl D’Amico at a local roof-top bar led to the establishment of the independent Melbourne fashion label DEVOI.
Rhianne has worked in London for major fashion houses (Erdem, Mary Katrantzou, Brooke Roberts, Qasimi) but dreamed of one day releasing her own collections. While Cheryl dreamed of colourful patterns which she knew were meant to be shared.
Despite their different backgrounds, the pair’s shared passion for distinctive clothing brought them together to create a brand with soul, advocating a vision for femininity that is individual yet effortlessly striking.
The DEVOI signature style is based upon flattering silhouettes made from beautiful fabrics featuring bold original prints. The fusion of these three elements create beyond-trend pieces that appeal to the woman who dresses to be remembered. All DEVOI garments are designed in Melbourne, Australia.