(EEAA market research and information)
Nothing drives sales and brand building like the power of face to face contact with brand, product and experience.
When exhibitors meet buyers in this way, the results are immediate, measurable and cost-effective. This is the distinguishing power of trade events and exhibitions and the reason for their resilience as a marketing channel.
Melbourne Retail Festival attracts new and existing buyers across Australia and from overseas with the implementation of a comprehensive marketing campaign. A series of marketing tools are also provided to all exhibitors to ensure successful pre-exhibition promotion.