Best Melbourne City Fashion Boutiques


In Melbourne we are lucky to have so many beautiful boutiques – it’s called the fashion capital of Australia for a reason!

We would love to introduce you to some of our favourite high-end fashion stores located in the heart of Melbourne’s CBD. You will be blown away by their extraordinary interiors!

Monk House Design

With their first store opening in Brunswick East in 2005 and their second physical location opening in the CBD in 2017, Monk House Design have established themselves as THE shopping destination for beautiful, contemporary women’s wear. Their distinctively curated selection includes a broad and evolving range of independent fashion and design from Australian labels such as Dress Up, Kloke, Kuwaii, Mirador, Pageant and Verner.

Monk House Design pride themselves on their small and dedicated team who create a shopping experience that celebrates innovative design. With a growing network of emerging and innovative designers, customers will be delighted to discover high-quality and comfortable clothing that will ensure season after season. The atmosphere of the stores is friendly and unassuming for you to shop at your leisure.

We are huge fans of the breathtaking interiors of both stores. The Brunswick East boutique delights with bright white walls and pinewood finishes. The CBD boutique, designed by the incredible Flack Studio, combines playful finishes in soft salmon pink, plush olive-green velvet and regal gold. Oozing with sophistication and decadence, is no wonder that the CBD boutique has been rewarded with prestigious accolades including being a finalist in the Australia Interior Design Awards 2017 (Retail Design Category) and the winner of the Belle Coco Republic Interior Design Awards 2017 (Best Use of Colour).


Established in 2002 by twin brothers Brian and Vincent Wu, Incu is well-known in the Australian retail landscape for their innovative, personable and unique retail concept. Stocking a range of international designers and emerging Australian brands, today Incu owns and operates twelve retail stores located across the east coast of Australia.

The store’s name Incu is a short for “Incubate” and was chosen to highlight the service that the Wus have always tried to offer local designers - giving them the high quality exposure to get more recognition for their high quality designs.

Incu’s point of difference is not being too obsessed with trends. Their carefully chosen brands appeal to a large range of clientele who enjoy dressing well rather than living and breathing fashion.

The stores have been designed to create a no-pressure atmosphere that inspires loyalty from their customers. With an air of Hong Kong sophistication, the retail spaces are light and bright with timber accents.

Somedays Store

Home to the coolest Nordic-infused local and international fashion, Somedays Store offer their Melbourne customers a unique and personal shopping experience. We love that their hand picked wearables are not only stylish and of high quality but that they also stock a number of local labels including Hansen & Gretel, Pared, Rollas & State of Escape.

They have locations in Sydney, Barangaroo and the Emporium Melbourne. In over 10 years of operation, their stores have become renowned within the local community and beyond for their range of stylish wearables presented beautifully in store. Light, bright and quintessentially Scandinavian, the Somedays interior fit outs and displays make shopping a highly enjoyable experience when partnered with the in-depth brand knowledge of their staff.

Shifting Worlds

Discover your new aesthetic obsession: Shifting Worlds is a luxury store that is firmly founded in appreciation of design, feminism and living alternatively. Run by fashion philosophers Maya Webb and Lauren Urquat, their carefully curated collection embodies everything we love about the new wave counter culture. From designer women’s wear to aura perfumes and rare book editions, Shifting Worlds re-evaluates what luxury means.

Shifting Worlds is located in Elizabeth Street in Bernard’s Magic Shop’s old location. Due to the space’s size, the collaborative New Order Market project was born housing the Baserange Melbourne store, Suku Home and Shifting Worlds. Designed by Sarah K of Blakebrough + King, the interior was a dream collaboration with the clients. Drawing on philosophical and film references, the intention was to add a sense of theatre that couldn’t be had by shopping online. For example, after trying on the outfit, the customers are encouraged to stand on the timber pedestal outside the change-rooms. In harmony with Shifting Worlds’ avant-garde clothing range, the retail space design incorporates abstract sculptural works including the clothing racks, brass mannequins, hemispherical mirrors and concave wall sculptures.

In addition to bringing the best international designers to Melbourne, Shifting Worlds stock a number of Australian brands including Dress Up, Poms Eyewear and Verner. The New Order Project has also hosted a number of events over the years that celebrate the best that local designers have to offer.