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CONNECT with Vale Laltra

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Vale Laltra
Valentina

Welcome to CONNECT SERIES: 2021, where we talk to our brilliant and budding MRF founders! Here we explore the ups and downs and the wins and fails of pursuing your dream of starting a label... And most importantly the wisdom, tips and tricks you learn along the way!

This week we speak to Valentina about her founders journey at Vale Laltra!

What skills have helped you from daydreaming about your dream brand to exhibiting at MRF?

A big imagination, a lot of hours at the bench, being able to connect with people and a little bit of madness :)

What lies in the heart of your brand and designs?

The belief we are all gods and goddesses, and through wearing my pieces I want my clients to feel empowered, strong and beautiful.

Do you have advice for other designers dreaming of having a fashion label?

Be authentic to yourself, if you are not it becomes messy.

What is one key piece of advice you have learned on your journey?

Practise is key!

What is the best part of your role?

Creating the piece in my head first and then being able to bring it to life and seeing the client's reaction to the custom pieces.

What skills have served you well in your brand journey?

Perseverance.

What do you want people to know about your brand? 

Vale Laltra jewels are not for the faint-hearted, they are as dense and textural as I am.

What challenges have you faced getting to where you are now? Is there one that stands out the most? 

A proper Launch last October 2020 at PomPom art gallery in Sydney. It was the statement "I am doing this, for real!" and there is no going back.

What's a non-negotiable in your schedule?

My spicy oat chai in the morning

What product are you most excited to launch at MRF?

ALL OF THEM!


CONNECT with Valentina and
 Vale Laltra at MRF 2021!