Welcome to CONNECT SERIES: 2021, where we talk to our brilliant and budding MRF founders! Here we explore the ups and downs and the wins and fails of pursuing your dream of starting a label... And most importantly the wisdom, tips and tricks you learn along the way!
This week we speak to Cristina Cornforth about her founders journey at CRIÁ Cosmetics!
What lies in the heart of your brand and designs?
Love, passion and creativity. The ability to be able to express yourself through colour, art and confidence. To be able to give a colourful and powerful tool to man and women to make every day an art of expression.
What skills have helped you on your journey of creating Cria Cosmetics?
We dream of bringing a change to the beauty industry by giving all Australian beauty professionals a platform to kickstart their career without costing a fortune. We believe in giving everyone an opportunity no matter where they come from, with passion and creative hands you can achieve so much!
What is one key piece of advice you have learned on your journey?
Don't be afraid to take risks, sure it might not work out and people will doubt you, however, you need to believe in yourself and keep trying even if it doesn't work out the first time, dust yourself off and try again.
Do you have advice for other designers dreaming of having a business in the retail indusrty?
Have a clear vision of the direction of your brand and how it serves the current market. Being relevant and close to your client's heart is the key.
What skills have served you well in your brand journey?
Having a beauty clinic and working with clients daily gives me a great insight to what people want. Keeping in touch with consumers in such a personalised role keeps me on track and real.
What is the best part of your role?
Being able to customise and create a vision into a reality. Giving consumers a tool to create and express themselves, adding to their self-confidence. That transformation bringswarmth to my heart.
What challenges have you faced getting to where you are now? Is there one that stands out the most?
There have been many challenges along the way, the most recent one stands out the most by far. My recent challenge was when the shipments got stopped at customs because they thought I had 650 kgs of plastic pipes! Which were in fact was just our new lipsticks and lip glosses. I can say that was very stressful haha.
What do you want people to know about your brand/your role?
CRIÁ is a colourful tool, a tool that gives consumers the ability to express themselves. No matter the age or gender it is inclusive to all, it's built on the ideology that our external presentation in one with our external. Face and body is one and expression of our inner self can be worn on our canvas how ever we choose to.
What's a non-negotiable in your schedule?
A kiss from my daughter as soon as I open my eyes, and a double shot latte served warm of course because who has time to wait for it to cool down! It's a mum thing!
What products are you most excited to launch at MRF?
I am super excited to launch the Naughty Nude lipstick collection. It's a simple yet statement range that fits all.
CONNECT with Cristina and CRIÁ Cosmetics at MRF 2021!