CBFitwear aims to change the way people think and feel about health and wellbeing. It's not just about the perfect aesthetic or being insta-worthy. It should be about self care and self love in equal parts. It should absolutely NOT about how you look. We are here to promote inclusivity and body positivity. Most importantly, loving life and being unapologetically you. CBFitwear is basically about not giving a fuck that sometimes you can't be fucked. It's ok to have a bad day. We can't always be on fire, highly motivated, the ultimate athlete, the perfect performer. We all have days when we CBF.