Inspired by the personalised experience of bespoke tailoring, founder Rannia Al-Salihi sought to create a brand that would be the antithesis of fast-fashion, applying the fundamentals of customised apparel to wardrobe essentials. FP promotes a more sustainable culture of consumption, where supply meets demand. Today, FP offers custom and ready-to-wear Japanese denim jeans, proudly made in Melbourne using low-waste practices.