Melbourne Retail Festival

Jasmine Alexa

Focusing on minimalistic garments that adapt to an active lifestyle, Jasmine Alexa is a distinct display of understated simplicity and uncomplicated design.


After launching in 2016, the Melbourne based lifestyle brand has created waves in the fashion world. Positioning itself as active daywear for active lifestyles, the self-titled label, designed and founded by Jasmine Alexa Gescheit, focuses primarily on pieces that suit our busy lives and ultimately blurs the lines between sportswear and daywear.


It is guided by an unparalleled intuition that distinguishes its minimalistic aesthetic as something filled with depth, technique and thought.


“Jasmine Alexa is an identity rather than just a brand. We want to be an accomplice to your active lifestyle and aim at instilling confidence into our community, encouraging them to dress effortlessly and move freely through this fast paced world.” – Jasmine Alexa, Designer and Founder.


“One of the athleisure brands you need to know now. “ – Harpers Bazaar