Effie Kats founded Zachary the Label in 2013 which operated for 5 years and is now making custom clothing. About to launch her online web store and podcast which is solely female focused with a view to promote female empowerment. She also owns a jewellery label called 'Dead End Lovers' and she has just launched a basics line called 'bayse brand'. She creates pieces for celebrities and influencers like DJ Havana Brown, Twice Blessed and Jo Hall. Recently she was also appointed ambassador for Piper Heidsieck at the Australian Open and publicised in Vogue and Elle.