Interview with Jo-Anne Hui-Miller, Editor Inside Retail

Welcome back to the Sydney Retail Festival. I'm here with Jo, the Editor of Inside Retail. Why are events like this important for the retail industry.

Jo-Anne: I think it’s really amazing to be able to see all these designer and wholesalers under the same roof. I think it’s really easy for any business owner to get stuck in their day to day job, and you don’t get a chance to see the industry as a whole.

Host: What can brands here exhibiting benefit from an event like this?

Jo-Anne: I think it's great for exhibitors to be able to see lots of different people in the industry. And really showcase their products to the industry, all across just two days. Do you know what I mean? I feel like it would be months and months of work to be able to see this many people. And I think it's very different to be able to see products online versus in person as well. They've got the chance to actually share their brand story with other people. I think it's a great opportunity.